Missed-demand calculator

What could missed calls and messages be worth?

Use your own monthly counts and commercial assumptions. USD is the default; MAD and EUR use fixed illustrative display rates, not live exchange rates.

Your demand

Missed calls each monthUnanswered WhatsApp messages each monthRooms (for your saved scenario)Conversations HotelMargin could assist (%)Assisted conversations with booking intent (%)Assumed conversion to a stay (%)Average daily rateAverage nights per stayContribution margin (%)Net minutes saved per assisted conversationAssumed loaded hourly costMonthly service cost

Methodology

Assisted conversations = (missed calls + missed messages) × assisted %. Stays = assisted conversations × booking-intent % × conversion %. Revenue = stays × ADR × nights. Contribution = revenue × margin %. Capacity = assisted conversations × minutes saved ÷ 60.

Values are modeled in USD. MAD/EUR use fixed planning rates of 10 MAD and 0.92 EUR per USD—not live exchange rates.

Illustrative monthly leverage

Conversations assisted

154

Illustrative recovered stays

10.8

Illustrative room revenue: $4,851
Illustrative contribution: $2,911
Team capacity released: 10.3 hours
Illustrative capacity value: $185

Net value after service cost

$2,405

Illustrative monthly ROI

349%

Stays whose contribution covers the service cost

2.6

Capacity value is not payroll savings. Recovered stays are scenarios, not forecasts or guaranteed bookings.

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